Customer Acquisition
Stay ahead of the competition with our comprehensive suite of sales, marketing and borrower engagement solutions. Grow and retain your customer base, deliver world-class experiences and lower acquisition costs - all powered by world-class automation and integrated within the Encompass® platform.
Increase leads. Improve conversions. Lower costs.
Everything you need for sales and customer success, integrated within Encompass®, the industry’s leading LOS.
Attract
Marketing automation to engage borrowers and generate leads
Capture
A point-of-sale to drive loan applications and support borrowers across the lending process
Convert
Sales automation to empower your loan officers and convert more leads to loans
Retain
Customer relationship management (CRM) to nurture opportunities and stay top of mind
Borrower acquisition and retention - Simplified
Explore how our market-leading technology can help increase your sales productivity, lower customer acquisition costs and deliver an unparalleled experience so you can win customers for life.
Mortgage marketing made easy
Effortlessly drive new leads, secure repeat business and earn more referrals by leveraging award-winning marketing automation to deliver personalized, timely content to prospects, borrowers, recruits, members, brokers and real estate agents – all through one powerful platform.
A seamless loan application experience
Securely capture borrower application information and get them pre-approved with ease using a modern digital mortgage workflow so they can stay on top of tasks, automatically verify income, assets and employment, as well as view and eSign disclosures. Plus, impress borrowers with a guided application process and the ability to instantly engage with loan officers, shop for homeowners insurance and receive real-time status updates.
Close more loans faster
Engage the right lead at the right time, dramatically improve conversion rates and drive better insights within your system of record using powerful sales automation. Stay ahead of the competition with the ability to automatically prioritize and assign leads. Deliver automated text and email notifications to borrowers and partners using best-in-class selling and lead management strategies.
Proven ROI for your business
A recent study conducted by independent research firm MarketWise Advisors, LLC found that customers see significant results with ICE Consumer Engagement Solutions.
+28%
Avg. increase in leads
+10%
Avg. increase in conversion rate
$281
Lower sales costs
Featured customer acquisition products
Our solutions allow you to nurture prospects and drive repeat business, with the ability to generate high-quality leads at the lowest possible cost by providing hyper-targeted lead lists, automatic alerts of new leads, along with timely marketing and sales insights.
ICE Surefire
ICE Surefire helps mortgage professionals win new business, drive repeat business and earn the right to referral business.
Encompass Consumer Connect®
Easily complete an online mortgage application, instantly engage with their loan officer, and securely upload and eSign documents.
Velocify®
Enable your team to more efficiently drive sales, communicate with borrowers, and focus on revenue-generating activities with the industry’s leading sales automation solution.
See more ICE Mortgage solutions
Take your business to the next level with our suite of real estate solutions that can help you increase productivity, strengthen customer relationships, increase opportunities and more.
Assignment and Release Data
Information about the assignment of mortgages to other lenders or third parties as well as the removal of liens on properties.
ICE Automated Valuation Models
Our AVMs combine one of the largest, most expansive data sets in the industry with advanced modeling techniques, rigorous testing and high-performance technology that’s spans the entire real estate and mortgage continuum.
Building Permit Data
Current and historical building permit data on both residential and commercial properties.
Commercial Property Data
A comprehensive view of commercial properties across the U.S.
Foreclosure Data
Data covering the entire foreclosure cycle, including information on notices of default, trustees, property auctions and REOs.
Foreclosure™
A streamlined and scalable solution that uses workflow and servicer-defined rules to automate the various foreclosure-related tasks.
Historical Assessment Data
Property assessment information dating back to 2011.
Marketplace
Access the industry’s largest partner network and connect with trusted, integrated solution and service providers, developers, and consultants to help expand and enhance your workflow.
Match and Append
Receive the flexibility to customize a wide range of property data to meet your business needs.
Property Data
Nationwide coverage of both residential and commercial properties.
Property Deeds
Detailed data from deeds pertaining to the transfer of a property.
Property Ownership Data
Data pertaining to property ownership on 99.99% of U.S. households.
Property Tax Assessment Data
County assessors’ data that includes assessed market and tax values, tax exemptions, legal description and more.
Property Transfer Data
Information on the transfer of a loan or debt from the current lender to a new beneficiary.
Public Property Records Data
Comprehensive, nationwide public-records data from over 3,100 county recorder offices across the U.S.
Seller and Buyer Data
Industry-leading data that covers 155 million property parcels and includes seller and buyer name, property address, sales price and more.
Value Range Express™
Combines AVM capabilities, new for-sale listing alerts and enhanced public records data to deliver one-stop access to comprehensive valuations.
ValuEdge Cascade™
Delivers fast, reliable and cost-effective valuations of residential properties using six industry-leading ICE AVMs.