Three things to look for in a Product and Pricing Engine (PPE)

By ICE Mortgage Technology

July 30, 2025 5 min read

In today’s fast-paced mortgage lending landscape, selecting the right Product and Pricing Engine (PPE) is crucial for lenders who are looking to streamline operations, enhance efficiency and drive profitability. A strong PPE can serve as the backbone of the loan origination process, offering automation, real-time pricing updates and customization capabilities. If you're looking for ways to achieve success and stand out from the competition, finding the ideal PPE can make all the difference.

What is a Product and Pricing Engine (PPE) and why is it valuable?

A Product and Pricing Engine (PPE) is a sophisticated, robust software tool designed to calculate pricing options at the outset of the loan process. Integrated into Customer Relationship Management (CRM) solutions or Loan Origination Systems (LOS), a PPE automates loan program search, loan pricing, eligibility rate options and loan scenarios. This automation gives lenders the ability to efficiently search products and pricing, provide instant rate quotes to borrowers and submit lock requests. Here are three factors to consider when choosing a PPE solution for your business.

1. Drive new efficiencies with the right PPE

Lenders can unlock a host of benefits by leveraging a PPE so they can drive operational efficiency and enhance the borrower experience. With a first-class PPE, lenders should be able to:

Streamline and simplify processes with fast rate search and comparisons, improved accuracy, up-to-date investor guidelines and eligibility.
Prepare for ongoing success with customized pricing workflows for agility, scalability and adaptation to changing business and market demands.

2. Achieve a centralized, customized product and pricing workflow

By opting for a PPE that is built for your LOS and tailored to your business needs, lenders can leverage a single platform, avoid unnecessary integration-related work and fees and partner with a single vendor to create a streamlined workflow that benefits both their internal teams and borrowers. By leveraging a PPE's built-in rules for automated pricing, along with a rule manager for making adjustments, lenders can create scalable processes that support a multi-channel business model.

3. Improve ROI with a strong pricing strategy that drives revenue and feature efficiencies for scale

By eliminating manual processes and leveraging automation to look up different loan pricing scenarios and rate options, lenders can submit lock requests and receive quotes faster than ever before. By gaining a new, efficient and trusted product and pricing workflow, lenders can achieve quicker turnarounds and have more time to go after new business.

Extend your Encompass® workflow with ICE PPE

ICE PPE offers a standout product and pricing solution designed to elevate your Encompass experience. Built with a customer-first philosophy, it delivers powerful features and seamless integration to streamline your lending process.

Designed by customers, for customers
ICE PPE was built and is continuously enhanced with ongoing direct input from the Encompass customer base, ensuring it aligns with real-world needs. By launching our office hours and collaborating consistently with the ICE PPE customer advisory group, we are able to gather valuable feedback and deliver features that are both timely and impactful.

Seamless native integration
As an Encompass-native product and pricing engine, ICE PPE simplifies everything from pricing to lock without having to leave the platform. This all-in-one integration eliminates the hassle of managing multiple systems, reducing errors and improving efficiency. It also is integrated with ICE Surefire and Encompass Consumer Connect and other popular POS and CRM systems, enabling effortless delivery of product and pricing information at the point of sale in borrower marketing.

Access to a wide range of products
ICE PPE provides access to product and pricing information for thousands of programs across leading investors, lenders and state housing authorities. This extensive network includes support for various loan products such as CRA, FHA, VA, USDA, Jumbo, non-QM, portfolio loans, HELOCs and specialized products for doctors, first responders and teachers.

Automation and efficiency
Automation is at the core of ICE PPE, helping lenders focus on growth and profitability by eliminating tedious, manual tasks. The system automates product eligibility and pricing searches, enabling faster, more precise decision-making. For instance, ICE PPE's new data validation tool helps lenders easily identify when changes are made that impact pricing and eligibility, so they don't have to manually check or stay on top of it on their own.

Customization and flexibility
ICE PPE is flexible and configurable, allowing lenders to customize programs and pricing to align with their organization's risk appetite, profit strategy, loan officer compensation and lead source channels. This flexibility ensures that lenders can tailor the system to scale and stay competitive in the market.

Comprehensive rules and guidelines management
With access to program-specific guidelines through AllRegs® by ICE Mortgage Technology®, ICE PPE simplifies the implementation of overlays and custom programs. Lenders can choose to self-manage their programs or have ICE manage them, providing peace of mind and helping them stay in compliance with industry standards.

Competitive pricing and ROI
ICE PPE offers unlimited user seats and access to all integrated lenders and investors. ICE provides clear, consistent pricing and lock processes, which in turn, helps lenders reduce operational costs and improve their return on investment.

Our commitment to continuous product and pricing innovation

ICE has consistently invested in product and pricing innovation by introducing enhanced features and capabilities to ICE PPE that help Encompass customers reach new levels of success. With its seamless, native Encompass integration, along with automation and customization capabilities, mortgage professionals are equipped to achieve efficiency, accuracy and long-term profitability.

Discover PPE today