ICE is investing in technology to help servicers increase retention and recapture business in a challenging housing market. HousingWire recently spotlighted ICE’s innovative Servicing Digital solution, and how its advanced consumer-facing capabilities can create an exceptional customer experience while uncovering ways to drive repeat business. Below is an excerpt, with a link to the full article following.

Interest rates have risen from their record lows, housing inventory is tight and more homeowners are staying in their current properties, which means it is more important than ever for servicers to retain the customers they have. To help servicers boost retention and recapture strategies, ICE offers a mobile and web-based solution called Servicing Digital. This powerful, easy-to-use solution allows servicers to provide advanced, self-service tools to their customers to help deliver an unparalleled experience and unlock new growth opportunities in this challenging market.

Integrated with ICE’s industry-leading MSP® loan servicing system, Servicing Digital provides homeowners with real-time access to detailed and personalized loan and property-related data — anytime, anywhere. Beyond just offering homeowners 24/7 self-service capabilities to handle day-to-day loan maintenance activities, e.g. making a mortgage payment or reviewing taxes, insurance, and loan details, the app also allows customers to better explore and manage their housing wealth. Servicing Digital can help customers perform “what-if” scenarios regarding their property, including options to build equity and the benefits or drawbacks of refinancing or paying down their loan. Servicers, in turn, can promote refinance opportunities or equity products more effectively by presenting customers with information that is personally tailored to them.

Read the full article here