Most sales people feel pressured to skip Needs Audit; they want to go straight to Solution Presentationand hope they get it right. This decreases the odds of success. Uncover Needs and Goals Together willshow you how to start with a hypothesis, then ask probing questions to uncover the reality of theprospect’s status quo in order to set you up to make the most compelling offer you can.
After you complete this course, you will be able to: