The Surefire CRM and Mortgage Marketing Engine helps thousands of mortgage professionals win new business, drive repeat business and earn the right to relationship business.
Component Combos New
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It has a Flex Column component as a wrapper to contain the combination of components.
Inside that, there is an Image component placed directly above a Belt. Inside the Belt is a Flex Row component, with two Rich Texts, one in each column.
The Belt uses the Fixed Spacing selection to constrain the width of the non-image content.
In the Layout config in the Belt, the Margin Top is set to -40. This is what makes the content in the Belt overlay on top of the image.
NOTE: there is no more Hero region/Main region distinction, just Main, and it runs the full width of the page.
The button and links below are done with a Flex Row with three columns
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You don't need a Flex Column to provide the background color; if it's just a single component, you can select the color (and a border) in the Layout config.
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This Belt has the Fixed Spacing selected, so that content in it is constrained to 1320px
This Rich Text has Padding Bottom of 10, to give some space between it and the content below.
Each Flex Column in the rows below has the same height specified in pixels, and the Align Items selection is set to Center, so the Image is centered. NOTE: the text inside the Rich Text, inside each Flex Column, still has to be aligned in the Rich Text editor.
There is no Bottom Padding in the second Flex Row or the Belt; in this situation there is Padding Top in the section below, because it has background color.
These are not tiles, these are Flex Column boxes
They are placed in two Flex Rows, three apiece. Each has an Image component and a Rich Text component inside them.
Earn new and repeat business
With ways to engage borrowers, recruits, real estate professionals and more, Surefire helps you drive the conversations that win business.
Set it and forget it
Never miss a loan milestone for your borrowers. Surefire automates timely, relevant outreach so you can stay connected with your customers through every step of their journey.
Meet your borrowers where they are
Surefire helps you market via social media, text messaging, printed materials and more.
The personal touch
Provide customized mortgage content that comes from you, to help engage and retain customers.
Support compliance
Surefire comes with a full content compliance management system that supports RESPA, TCPA and CCPA requirements, and features audit-ready reporting and assistance services.
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The column widths use "Flex" which works like this. Two equal columns, select "1" for each. For 1/4 and 3/4, select "1" and "3", for 1/3 and 2/3, select "1" and "2" For 5/12 and 7/12, select "5" and "7" and so on.
The gap between the columns is set by the Gap slider in the Flex Row. Here, it's set to 10.
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This is another section with a centered parent subheader, subheader, and intro text
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Background color: The color is set in the Belt, and in the Belt the Spacing is set to Fixed. This is what allows the backgound color to run the full width, and keep the content inside constrained to 1320px, so there is no need to click the Full Width toggle.
The columns below are Flex 1 and Flex 1. The Bottom Padding is set in the Belt, at 20.
Mortgage loan origination solutions
The Surefire CRM comes with a vast library of marketing content, including multi-channel facets and interactive outreach. In addition, Surefire is equipped with Consumer Direct to help automate and centralize leads.
Sales tools integration
Help the seller side of your business stay top of mind by leveraging third-party sales tools like MortgageCoach, MBS Highway, MonitorBase and Sales Boomerang.
This is another section with a centered parent subheader, subheader, and intro text
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The FAQs use the Collapsible component. The Padding Bottom and Padding Top are set in the Belt, at 20.
What does Surefire CRM do?
How clan I close more loans with Surefire?
Surefire distributes leads, nurtures them to application, educates and informs borrowers throughout the application and funding process, and provides omni-channel outreach post-close to capture repeat business.
How do I earn repeat business with Surefire?
The key to cultivating lifelong clients is keeping in touch, and Surefire’s milestone tracking allows users to reach customers with personalized, relevant content.
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Like the "tiles" above, these are Flex Columns inside a Flex Row, with the "tile" content placed in two Rich Texts that sit on top of each other.
Standard
$9,500
3 days onsite
2 remote sessions
38 total training hours
25 maximum students
Express
$9,500
3 days onsite
6 remote sessions
48 total training hours
25 maximum students
Train the Trainer
$9,500
5 days onsite
2 remote sessions
64 total training hours
10 maximum students
Base Enterprise
$9,500
15 days onsite
8 remote sessions
191 total training hours
25 maximum students
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in a Flex Row with fixed pixel height and Align Items = Stretch
InterChange Services program
Access the industry’s largest electronic data interchange (EDI) network dedicated to the exchange of mortgage servicing data. InterChange Services gives you seamless integration to ICE’s applications and 400+ third-party providers.
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Image width is set to 3/4, and it's in a Flex Column so that it can be centered with Align Items = Center
Marketplace by ICE Mortgage Technology
The one place lenders can find and connect with ICE Mortgage Technology’s vast community of partners to access trusted, integrated solutions that expand and enhance their digital workflow within the ICE Mortgage Technology Platform.
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