Real Estate
How real estate trends sparked innovation at ICE: AI, MLS, and the power of trusted data
By Lucie Fortier, EVP of MLS Solutions at ICE Mortgage Technology
October 30, 2025
The real estate industry is undergoing a profound transformation. From evolving consumer expectations to the rise of AI, the pace of change is accelerating, and ICE is proud to be at the forefront of that evolution. But our ability to innovate isn’t just about technology. It’s about trust, collaboration, and a deep respect for the data that powers the industry.
MLS listing data: Owned by MLSs, protected by ICE
MLSs are the stewards of the most accurate, timely, and structured real estate data available. At ICE, we recognize and respect that MLSs own their listing data. We do not use it without their explicit permission, and we work in close partnership, so any use of that data aligns with their goals, governance, and member value.
This trusted relationship is foundational. Because MLSs know their data is secure and used responsibly, they’re empowered to explore new possibilities with us; whether that’s deploying AI tools, enhancing member experiences, or unlocking new insights.
Security as a catalyst for innovation
ICE’s commitment to data security and integrity isn’t just about protection, it’s a multi-pronged approach that enables progress. Our platform is built with enterprise-grade security protocols that give MLSs confidence in how their data is handled:
- Rigorous legal, compliance and audit frameworks support data usage that aligns with MLS policies and industry regulations.
- Granular access controls and user authentication enable MLSs to manage permissions with precision.
Because our systems are designed to prioritize responsible data stewardship, MLSs can confidently innovate with us, knowing their data remains protected, private, and under their control.
AI that respects and enhances MLS value
With permissioned access to high-quality data, ICE is developing AI tools that bring real, measurable value:
- Natural language search: Agents and brokers will be able to interact with the MLS using everyday language; asking questions like “Show me three-bedroom homes under $500K” and get instant, relevant results.
- Conversational chatbot experience: Our AI-powered chatbot will help users navigate the platform, search help content, retrieve listing details, and perform tasks more efficiently, reducing friction and improving productivity.
These innovations are being built in collaboration with MLSs, so there is alignment with their mission and member needs.
Trends that shaped our vision
Several key industry trends have guided our roadmap:
- Agent empowerment: Real estate agents are experts in their local markets. By developing and investing in robust tools, we support their success.
- Consumer demand for transparency: Buyers and sellers want clarity and speed. Our tools deliver both, backed by trusted MLS listing data.
- Platform consolidation: As the industry moves toward fewer, more powerful platforms, ICE is leading with scalable, interoperable solutions.
- Data-driven decision-making: MLSs are realizing the strategic value of their listing data. We’re helping them harness it with permission and partnership.
The ICE advantage
At ICE, innovation is built on trust. We don’t just build technology, we build relationships. By respecting MLS listing data ownership and investing in secure, collaborative platforms, we’re helping MLSs lead the next chapter of real estate technology transformation.
Because when the industry changes, ICE leads with integrity, intelligence, and innovation.
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