What do borrowers want
In today's market, winning every potential borrower is more important than ever. Are you delivering the experience they prefer? ICE has the answers.
Below is a sneak peek at key points identified in our 2023 Borrower Insights Survey to help you win more business and stay ahead of your competition. Download our free “What Borrowers Want” eBook to access all the valuable data.
- Offering financing flexibility is one way to help borrowers bridge the affordability gap
- Knowing what type of savings each borrower demographic is looking for makes a difference
- Helping borrowers understand what options are available to them opens new opportunities
- Meeting borrowers where they are requires understanding when they want an online tool vs. in-person interaction
- Considering your borrowers’ age and mortgage experience creates a tailored experience right for them