Maximizing ROI: How mortgage technology boosts lender sales performance
With fluctuating rates and a rapidly changing housing market, what may be an opportunity one day could be gone the next. To compete, it’s critical to have the tools and processes in place to nimbly react to and capitalize on market shifts as they happen. ICE Mortgage Technology® recently partnered with third party market research firm, MarketWise Advisors, LLC to investigate how ICE marketing automation, borrower point of sale and sales automation solutions help lenders drive positive business outcomes.* Here are some top findings:
Big benefits. Real results.
The study showed that using ICE Mortgage Technology solutions positively impacted lender sales and marketing performance by increasing volume and reducing costs.
Increased lead volume
Marketing automation delivers personalized, timely content that creates an average of 28% more opportunities for loan officers
Improved conversion rates
Sales automation enables lenders to “pull through” rates and close leads with at least 10% higher efficiency
Reduced sales costs
Workflow automation available across the ICE suite of sales and marketing solutions helps drive efficiencies, improve productivity and lower the cost of each loan
Automation = Efficiency
The charts below represent the average number of minutes ICE Mortgage Technology customers reported being saved by using ICE sales and marketing automation solutions.
Borrower acquisition and retention - Simplified
When selecting a technology partner, look for one who can support and provide visibility into every step of your customer acquisition and retention strategy. At ICE, we’re investing heavily in creating the industry’s most unified customer acquisition solution as part of our end-to-end digital ecosystem. With this innovative approach, you can better identify prospective customers, improve responsiveness to inbound inquiries and take advantage of every uptick in potential volume.
*The results from the study by MarketWise Advisors, LLC are estimates and actual results will vary based on each Lender’s specific operations.