Get your listings in front of the right buyers

Listing Ads, powered by Zeta Global, is a robust, affordable, and completely automated solution that gets your listing in front of the right buyers at the right time.

How it works

Artificial intelligence and internet tracking tools ID potential buyers looking for similar homes in your listing’s location
An ad is generated for your listing including the primary property photo and property details pulled from Paragon®
Your ad displays to targeted buyers directly on their Facebook® and Instagram® pages*
When potential buyers click, they go to your personalized CollabLink and if they complete the Lead Generation form, they will be automatically added as a Contact in Paragon

New leads are automatically added as contacts in Paragon once they complete the Lead Generation form.

Get started now

Return to Paragon and select “Activate Ads”

If you're a current Paragon MLS or Association customer and would like more information about how Listing Ads can help your members sell listings faster, click here and a representative will be in touch.

Why listing ads?

Affordable

Choose your campaign budget

Targeted

Get in front of the right buyers

Easy

Accessible

Can be enabled in Paragon at no cost to the MLS or Association

About Zeta Global

Zeta Global is a leading, omnichannel data-driven marketing platform that provides enterprises with marketing automation and consumer intelligence software. Zeta empowers its customers to target, connect and engage consumers through personalized marketing across all addressable channels, including email, social media, display, SMS, CTV and video, among others. Zeta’s actionable insights derived from consumer intent enable its customers to acquire, grow and retain consumer relationships more efficiently and effectively than the alternative solutions available in the market.

*Facebook is a registered trademark and brand of Meta. Instagram is a registered trademark and brand of Instagram, LLC.