Learn how to grow a successful home equity lending business
And thrive in today’s evolving mortgage market
In the current lending landscape, high interest rates have led to decreased loan origination volumes across traditional mortgage products. However, the trillion-dollar home equity lending market presents a prime opportunity for lenders to expand their business. Since the fourth quarter of 2019, tappable equity has surged by $5.7 trillion, marking a 100% increase.
ICE’s new interactive article, How to Grow a Successful Home Equity Lending Business, serves as a strategic guide for lenders looking to capitalize on this growing market. It provides insights into:
- Identifying High-Quality Home Equity Leads – Discover how to engage borrowers early in their financial journey, maximize marketing ROI, and find cross-selling opportunities with existing customers.
- Optimizing Loan Origination Costs – Explore cost-saving strategies to streamline home equity originations, expedite property valuations and improve the borrower experience with end-to-end, integrated technology solutions.
- Risk Mitigation Strategies – Learn how to manage lending risk with automated valuation models (AVMs), advanced analytics and the latest digital tools like mobile property inspection apps.
Additionally, the interactive article highlights the advantages of home equity products over unsecured loans and credit cards. With lower interest rates, home equity loans can be a compelling option for borrowers seeking funds for renovations, debt consolidation, and other financial needs.
Read our free interactive article to learn about the latest strategies and tools to expand your home equity lending business and drive business growth.