ICE Customer Acquisition

Increase leads, improve customer retention rates and lower cost of acquisition with a unified solution that seamlessly integrates proven sales, marketing and borrower engagement tools into a single workflow – all powered by advanced automation and integrated within the Encompass® platform.

In today’s highly competitive mortgage lending environment, attracting and retaining business while controlling loan origination costs is a constant challenge for lenders. While leveraging technology solutions can help, traditional mortgage sales workflows often remain disjointed and complex. Lenders frequently find themselves managing multiple vendors, contracts, integrations and training initiatives to create a seamless customer acquisition experience. With an end-to-end solution that supports the entire sales and marketing workflow, ICE Customer Acquisition helps you to improve production volumes, reduce customer attrition and, ultimately, save time and money.

Drive more leads, boost conversions and lower costs

ICE Customer Acquisition supports lenders across their end-to-end sales and marketing workflows, helping them:

Identify: leverage data insights and market intelligence to identify prospects and existing customers who are most likely to seek new financing opportunities

Attract: engage potential borrowers with marketing and sales strategies that deliver relevant, timely and valuable content tailored to their unique needs

Capture: drive loan applications and support borrowers across the lending process with a blend of high-tech automation and human connection

Convert: empower loan officers to nurture opportunities, stay top of mind and turn more leads into loans with sales tools that prioritize leads and drive engagement

Proven ROI for your business

On average, lenders who use ICE Customer Acquisition’s sales and marketing components experience significant improvements in their performance, including the below results1

Lead generation and borrower retention simplified

ICE Customer Acquisition is a single, intuitively designed and integrated solution that streamlines your marketing, sales and customer engagement efforts across your business. Integrated with the Encompass platform, ICE Customer Acquisition enables lenders to maintain a single system of record with one unified data source, while relying on a single partner to support their entire mortgage workflow. With the tools you need to drive leads, capture applications, close loans and retain customers—accessible from any device—ICE Customer Acquisition includes proven technology for:

Analytics and reporting: equip your analysts with the tools to quickly identify higher-quality leads and create targeted audience segments to enhance marketing campaign performance

Marketing automation: manage borrower contacts imported from Encompass and drive leads and customer retention through personalized, highly engaging marketing campaigns

Borrower point of sale: achieve a less stressful, more efficient loan application and approval experience with a seamless point of sale and borrower portal - accessible on a web browser and mobile app

Sales automation: stay ahead of the competition and engage more borrower prospects in less time with tools that boost sales productivity and conversion rates

Reach out to our team to learn how ICE Customer Acquisition could help you better identify prospective customers, improve responsiveness to inbound inquiries and take advantage of every uptick in potential volume.

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