The Surefire CRM and Mortgage Marketing Engine helps thousands of mortgage professionals win new business, drive repeat business and earn the right to relationship business.
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Get the latest ICE Mortgage Technology® product information
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Component Combos
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This Belt has the Fixed Spacing selected, so that content in it is constrained to 1320px
This Rich Text has Padding Bottom of 10, to give some space between it and the content below.
Each Flex Column in the rows below has the same height specified in pixels, and the Align Items selection is set to Center, so the Image is centered. NOTE: the text inside the Rich Text, inside each Flex Column, still has to be aligned in the Rich Text editor.
There is no Bottom Padding in the second Flex Row or the Belt; in this situation there is Padding Top in the section below, because it has background color.
These are not tiles, these are Flex Column boxes
They are placed in two Flex Rows, three apiece. Each has an Image component and a Rich Text component inside them.
Earn new and repeat business
With ways to engage borrowers, recruits, real estate professionals and more, Surefire helps you drive the conversations that win business.
Set it and forget it
Never miss a loan milestone for your borrowers. Surefire automates timely, relevant outreach so you can stay connected with your customers through every step of their journey.
Meet your borrowers where they are
Surefire helps you market via social media, text messaging, printed materials and more.
The personal touch
Provide customized mortgage content that comes from you, to help engage and retain customers.
Support compliance
Surefire comes with a full content compliance management system that supports RESPA, TCPA and CCPA requirements, and features audit-ready reporting and assistance services.
Ready to get started? Get in touch
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Comprehensive property-specific data
Our property-specific hazard and risk data provides critical information to help you mitigate risk and reduce loss. Our data is sourced from the U.S. Environmental Protection Agency and contains reliable, up-to-date information on contaminated sites, as well as hazardous-waste and solid-waste facilities. Lenders, servicers, investors, appraisal management companies, insurers, real estate developers and government agencies use our property-specific hazard and risk data for numerous applications.
Our property-specific hazard and risk data includes:
- Location information for contaminated sites, hazardous waste facilities and solid waste facilities
- Subject property proximity to contaminated sites and waste facilities
- Properties located in a flood zone
- EPS classification codes:
1 = contaminated or potentially contaminated site
2 = hazardous waste facility
3 = solid waste facility
Experienced staff helps you optimize the data
We don’t just give you the data – we help you optimize it to support your vision and strategic goals. Our experienced team leverages their deep industry knowledge to provide insights on how you can maximize the data to reduce risk.
Flexible permitted-use options
As part of our customer-centric focus, we offer flexible permitted-use options, providing you with more control of the data to meet your specific business needs.
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Our property-specific hazard and risk data provides critical information to help you mitigate risk and reduce loss. Our data is sourced from the U.S. Environmental Protection Agency and contains reliable, up-to-date information on contaminated sites, as well as hazardous-waste and solid-waste facilities. Lenders, servicers, investors, appraisal management companies, insurers, real estate developers and government agencies use our property-specific hazard and risk data for numerous applications.
Our property-specific hazard and risk data includes:
- Location information for contaminated sites, hazardous waste facilities and solid waste facilities
- Subject property proximity to contaminated sites and waste facilities
- Properties located in a flood zone
- EPS classification codes:
1 = contaminated or potentially contaminated site
2 = hazardous waste facility
3 = solid waste facility
Experienced staff helps you optimize the data
We don’t just give you the data – we help you optimize it to support your vision and strategic goals. Our experienced team leverages their deep industry knowledge to provide insights on how you can maximize the data to reduce risk.
Flexible permitted-use options
As part of our customer-centric focus, we offer flexible permitted-use options, providing you with more control of the data to meet your specific business needs.
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With integration into more than 450 contractor license boards, we’re able to deliver exceptionally reliable and current data. In most cases, the data is obtained within just one business day after the permit is granted.
To provide you with detailed and rich information, we match and append the building permit data with additional data sets, such as addresses, contractors and property profiles.
Our data includes current and historical permitted work. It covers more than 220 million properties, includes over 55 million parcels and draws from 2,000+ unique sources across the U.S. to provide you with critical insights on:
- Contractor information
- Property description and details
- Owner information
- Contractor and job value
- Permit classification, project description and details
- Historical permit data across different jurisdictions over the last 10-20 years
Exceptional quality control for the most reliable foreclosure data available
As a leader in collecting data directly from the source, we’re able to apply stringent quality control measures on each record and deliver exceptional quality property information. Our rigorous quality control process:
- Uses a combination of techniques to identify specific record and data-pattern issues
- Applies hundreds of validation rules to the data
- Performs random sampling
- Corrects any issues and systematically verifies each correction
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Background color: The color is set in the Belt, and in the Belt the Spacing is set to Fixed. This is what allows the backgound color to run the full width, and keep the content inside constrained to 1320px, so there is no need to click the Full Width toggle.
The columns below are Flex 1 and Flex 1. The Bottom Padding is set in the Belt, at 20.
Mortgage loan origination solutions
The Surefire CRM comes with a vast library of marketing content, including multi-channel facets and interactive outreach. In addition, Surefire is equipped with Consumer Direct to help automate and centralize leads.
Sales tools integration
Help the seller side of your business stay top of mind by leveraging third-party sales tools like MortgageCoach, MBS Highway, MonitorBase and Sales Boomerang.
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What does Surefire CRM do?
How clan I close more loans with Surefire?
Surefire distributes leads, nurtures them to application, educates and informs borrowers throughout the application and funding process, and provides omni-channel outreach post-close to capture repeat business.
How do I earn repeat business with Surefire?
The key to cultivating lifelong clients is keeping in touch, and Surefire’s milestone tracking allows users to reach customers with personalized, relevant content.
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Like the "tiles" above, place the content in Rich Text components inside the Flex Row column slots. In each column config, you can set the border details and padding, and set the vertical alignment to stretch the content within the column, so that each tile is the same height.
Rapid Analytics PlatformTM
Cloud-based software platform solution for users to access divers data assets and run advanced analytics on a single, turnkey platform.
McDashTM
Market-leading repository of servicer-contributed, loan-level data is the deepest and broadest in the industry.
Mortage-Backed Securities Data
Industry-leading solution for mortgage-backed security data.
Property Data
Nationawide coverage of both residential and commercial properties.
Home Price IndexTM
Provides one of the most complete and reliable measures of residential real estate price trends in the U.S.
Lien AlertTM
Industry-leading solution for mortgage-backed security date.
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Like the "tiles" above, these are Flex Columns inside a Flex Row, with the "tile" content placed in two Rich Texts that sit on top of each other.
Standard
$9,500
3 days onsite
2 remote sessions
38 total training hours
25 maximum students
Express
$9,500
3 days onsite
6 remote sessions
48 total training hours
25 maximum students
Train the Trainer
$9,500
5 days onsite
2 remote sessions
64 total training hours
10 maximum students
Base Enterprise
$9,500
15 days onsite
8 remote sessions
191 total training hours
25 maximum students
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in a Flex Row with fixed pixel height and Align Items = Stretch
Service Provider Partners program
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InterChange Services program
Access the industry’s largest electronic data interchange (EDI) network dedicated to the exchange of mortgage servicing data. InterChange Services gives you seamless integration to ICE’s applications and 400+ third-party providers.
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Marketplace by ICE Mortgage Technology
The one place lenders can find and connect with ICE Mortgage Technology’s vast community of partners to access trusted, integrated solutions that expand and enhance their digital workflow within the ICE Mortgage Technology Platform.
