Logo

Partner brand resources

Welcome to ICE Mortgage Technology’s brand resources. Here you will find brand guidelines and downloadable assets to use in your own work. Be sure to visit the Partner branding guidelines for detailed guidelines on how to use logos.

Please submit all assets for approval that include our brand through the Partner resource center.

ICE logo

Logo usage restrictions

Program badges

ICE Experience

Partner branding guidelines

ICE logo

The ICE logo is the foundation of our visual identity and should always be used as provided; never altered, redrawn, or reconfigured.

Formats:

  • PNG for digital use
  • EPS for print use


Going to market:

  • Use “ICE” when going to market; reference “Mortgage Technology” only as a business unit, not as a standalone brand or logo.
  • Capitalize the “E” in ICE and in business unit names (e.g., ICE Mortgage Technology).

Logo usage restrictions

To maintain the integrity of our brand, the ICE logo must always appear exactly as provided. The following are examples of what not to do:

  • Do not change the colors or use tints, shades, or unapproved variations.
  • Do not add effects such as shadows, glows, or outlines.
  • Do not rotate or change the orientation of the logo.
  • Do not attach product names or other text directly to the logo.
  • Do not warp, stretch, or distort any part of the logo. Always maintain its correct proportions.
  • Do not place the logo on backgrounds that create poor contrast or make it hard to read.
  • Do not create outlined versions or any other unapproved modifications.

Clear space & minimum size

  • Clear Space: maintain space around the logo equal to the height and width of the “e” in ICE.
  • Minimum size: * Digital: 16px wide — Print: 48px / 12.7mm / 0.5in wide

Color options

Preferred: two-color ICE Blue and Black on white background
  • Two-color reverse: for black backgrounds to create variety or draw attention.
  • One-color black: for single-color black applications.
  • One-color white: for black backgrounds or when white is the only viable option in print.
Download ICE logos >

Program badges

Badges are provided to approved partners in the Partner Success Program or the Consulting Partner Program.

  • Use only your assigned badge and maintain its original proportions and colors.
  • Approved uses: website, email signatures, printed marketing materials.
Do:
  • refer to your organization as a “participant” or “member” of the program. Submit materials with ICE branding to the Partner Resource Center before publishing.
Do Not:
  • Use “certified” or similar terms to describe your involvement.
  • Make forward-looking claims about ICE products or services.

Partner badge lockup

Keep clear space equal to half the badge height on all sides.