Automation and Technology
I’ve spent years helping companies learn how to establish strong customer relationships, and do you know what I’ve learned? Companies that make putting the needs of customers first a part of their culture, absolutely win in spades. There are three central types of relationships that you need to focus on:
Managing all these relationship without having anything slip through the cracks can be a nearly impossible task, but that’s where automation technology comes in. A major concern when onboarding automation is that it will get in the way of that real human connection. Let me put your mind at ease by telling you that technology is intended to enhance relationships, not replace them. Automating menial tasks and improving efficiency gives time back to your team that they can use to invest those personal touches into relationships across your organization. When their resources are freed up to spend time building those connections, trust, loyalty and growth will follow.
In this digital age, it’s easy to lose sight of the fact that the voice, or customer profile, on the other end of a transaction is a person who needs your guidance and expertise. Communication is at the root of all relationships, business and personal, and it feels like a dying art. Let’s get back to the fundamentals of communication, repair our foundation, and then continue building out from there. Here are the basics to get you started:
If your borrower experience follows a cookie cutter path from application to closing, all without any personal contact, you’re getting it wrong. That’s not a sustainable way to grow a business, or to hold yourself up against the competition. Paying attention to your customers and partners makes all the difference. The moment you don’t pay attention and drift away, is the moment they stop communicating. The trick is to make time your friend, not your enemy. In the business world, if you don’t slow down, you’ll create problems on the back side. We have to focus on a culture of spending more time that building quality relationships. This will translate into closing more loans. Here are the payoffs you can expect from spending more time:
People are longing for connection, and you can successfully grow your business by being the one to give it to them. When you make connection a part of your company culture that’s where the rubber meets the road. That being said, ease and efficiency are critically important. That’s where ICE Mortgage Technology comes in. If you combine the efficiency and organization of automation with good old-fashioned human connection, the numbers go through the roof. That’s how you can make every step of the borrower experience a relationship and business building opportunity.
Reach out to an expert at ICE Mortgage Technology to find out how you can improve your business relationships across your organization.
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