ICE 2026 Borrower Insights Survey
Learn what today’s borrowers think about the home buying and ownership experience and what you can do about it
Our 2026 Borrower Insights Survey uncovers what matters most to today’s borrowers and renters as they navigate the housing and mortgage markets. From lender selection and communication preferences to the digital tools they rely on, this year’s findings offer a comprehensive look at customer expectations across the entire lending and servicing journey.
What’s inside:
- Top priorities for choosing a lender and what influences borrower decisions
- How consumers prefer to use digital technology throughout the mortgage process
- Borrower expectations for servicers, including the tools and interactions they value most
- Comfort levels with using a chatbot for mortgage loan questions
This year’s survey reveals the ongoing importance of interest rates and lender fees in driving borrower decisions; it also highlights a steady rise in the adoption of digital mortgage tools. Explore the insights shaping the future of home lending and discover how to better serve today’s digital-first, service-driven borrowers.
Download our free eBook to learn what borrowers and potential borrowers are saying.